Authorised Representative for the EU and UK Markets

If your company is located outside the EU or UK and you want to sell your products there, you must use a local importer or appoint a authorised representative (AR). This entity will serve as your connection between your company and all national authorities in the EU.

The primary goal of the representative is to expedite the process by ensuring compliance with all the necessary requirements and regulations to legally sell your products in Europe.

Do Business Legally In The EU

To avoid legal pitfalls or the risk of your products being rejected, you must appoint either an importer or a manufacturer’s representative (Authorised Representative) in the EU or UK. The representative becomes your local legal contact.

Whether you sell directly to consumers or through e-commerce, legislation requires that a valid local address and contact point be printed on your product, packaging, and labeling. You can also add this address to the Declaration of Conformity if necessary.

Find Out More Information

Click below to send your inquiries. Our subsidiary, 24hour-AR, can answer all your questions. You can expect to hear from them within 24 hours.

A Representative speeds Up the CE marking process

You may need a representative when selling medical devices or other products. Certify & Comply and 24hour-AR can assist you throughout the entire process, including gap analysis, requirements checks, and a full review of the technical documentation.

24hour-AR can act as your representative when dealing with EU or national regulatory authorities.

Prevent Customs from Blocking Your Products to the EU

If your product does not have a visible EU/UK address, customs may open and return the package. As a result, Fulfillment Service Centres, like Amazon, collaborate with companies that provide AR services to avoid unnecessary delays.

Sell online or directly to the customer

To sell online or import, you must use a valid address established in the EU. When you engage 24hour-AR as your authorized representative, you can legally use their address to sell in the EU in as little as 24 hours.

The 24hour-AR Team

When our customers need an experienced AR, we refer them to our subsidiary, 24hour-AR. The company has more than 25 years of experience in importing and CE marking consumer products and medical devices.

Learn more

If you need a detailed description of how to use an AR, read more about it at 24hour-AR.